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💬 How Can You Write More Effectively?
Many people struggle with how to write better for blogs and social media. In this article, I’ll introduce 7 proven writing frameworks used by professionals to help solve that problem.
Each method is designed for different goals and formats. With easy-to-use templates and real examples, you can start applying them right away.
✅ Quick Guide: 7 Writing Frameworks
| Framework | Main Use & Feature |
|---|---|
| PASONA | 💼 Empathy → Solution → Action (Best for sales & landing pages) |
| AIDMA | 📢 Attention to Action flow (Great for ads & visuals) |
| AIDA | 📱 Simple & strong – perfect for SNS & short content |
| AISAS | 🔍 Search-based web behavior (Ideal for SEO articles) |
| BAB | ✍️ Before–After–Bridge (Useful in intros & copy) |
| QUEST | 🎓 Build trust & teach (High-ticket, educational content) |
| FAB | 🛍 Features to Benefits (Great for product reviews) |
✅ PASONA – The Classic for Sales & Problem-Solving
Example:
Problem: “Are your videos not getting views?”
Agitation: “Many people jump in without planning the structure.”
Solution: “Use the PASONA framework to fix that.”
Narrowing: “Especially useful for beginners and creators.”
Action: “Try it in your next blog or script!”
✅ AIDMA – For Ads and Strong Visual Flows
Example:
Attention: “Are people leaving your video in the first 5 seconds?”
Interest: “The hook defines your retention.”
Desire: “A simple change increased views 3x.”
Memory: “I saw real results using this method.”
✅ AIDA – Simple & Powerful for SNS
Example:
Attention: “Your post may not be getting noticed.”
Interest: “One framework can change your click rate.”
Desire: “Pros use AIDA to write engaging posts.”
Action: “Read this guide to try it now.”
✅ AISAS – For Search-Driven Blog Writing
Example:
Attention: “Is blogging outdated?”
Interest: “Search intent still drives traffic.”
Search: “People search ‘blog writing framework’.”
Action: “Apply this method to your next article.”
Share: “If it helps, share it on X (formerly Twitter)!”
✅ BAB – Ideal for Storytelling & Intro Sections
Example:
Before: “I had no confidence in my writing.”
After: “Now, my posts get read and shared.”
Bridge: “The key? The BAB method.”
✅ QUEST – Educate, Build Trust, Sell
Example:
Qualify: “Do you want to express yourself better?”
Understand: “I know how that feels.”
Educate: “Most people just don’t know structure yet.”
Stimulate: “This framework helps your words stand out.”
Transition: “Why not try it today?”
✅ FAB – Perfect for Product Reviews
Example:
Feature: “This mic connects via USB-C and delivers great sound.”
Advantage: “You can even use it with your iPhone.”
Benefit: “It gives you freedom to record anywhere.”
✅ Final Thoughts: Structure Transforms Expression
Writing frameworks are not just for writing—they’re tools for better expression. I first learned about them while working on video concepts and scripts.
Both writing and video aim to communicate. Knowing how to structure your message makes it clearer, more powerful, and more memorable.
If you struggle with writing, start by using one of these frameworks.
Your words—and videos—might just reach someone who truly needs them.
